About
Adapting corporate identity to vehicle bodies. Unlike flat paper, a car has complex geometry. I design layouts that fit the specific contours of each model—from compact electric cars to large commercial vans. My focus is on technical accuracy: avoiding door handles and molding cuts while ensuring the brand remains consistent across the entire fleet.
Tasks
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3D Visualization:
- eliminating surprises before print. I create realistic mockups on specific car models to show exactly how the design wraps around bumpers and corners, ensuring the client approves the final look before production starts.
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Smart Partial Wraps:
- maximizing impact with less material. I design strategic layouts that use the car’s original body color as a background. This creates the visual effect of a full wrap while significantly reducing vinyl costs and installation time.
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Infinite scalability for large formats:
- I prioritize vector graphics for logos and typography. This ensures that even when the design is enlarged for a semi-truck trailer or a bus, the edges remain razor-sharp with absolutely zero pixelation.
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Design for disassembly:
- I know which parts (handles, mirrors, lights) are usually removed during wrapping. I place critical graphics to avoid these complex assembly zones, simplifying the installer's job and preventing alignment issues later.
Designing technically
accurate fleet graphics ensuring readability in city traffic.
Precision layouts
adapted to specific vehicle models and contours
- High-Fidelity Production: Creating billboard-ready assets requires meticulous attention to detail. I ensure all raster images are ultra-high resolution and vector elements are scalable to prevent pixelation, even on massive 6x3 meter surfaces.
- Print-Ready Standards: Mastering the technical transition from screen to street. I strictly manage color conversion (CMYK profiles), bleed settings, and safe zones to guarantee that the final print matches the digital concept perfectly without production errors.
- 3-Second Readability Rule: Outdoor ads must communicate instantly. I design with bold typography and high contrast to ensure the key message—price or model—is legible to drivers moving at speed or pedestrians from a long distance.
- Location-Based Strategy: Context is everything. I optimize layouts based on physical placement—whether it’s a directional billboard guiding traffic to the showroom or a brand-building citylight in the city center.
Correct logo
placement on various car models.
Uniform branding
for mixed commercial fleets.
MARKETING CREATIVES FOR AUTOMOTIVE BRANDS OF THE HOLDING.
All logos belong to their respective owners. The work was completed in accordance with the brand guidelines (or brand books) as part of the holding company's dealership campaigns.
