About
I design functional printed materials that support the daily operations of the dealership. From structured brochures that help customers understand car features to professional staff badges and business cards—every item is crafted to be clear, readable, and strictly compliant with brand guidelines.
Tasks
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Business Essentials:
- Designing functional tools for face-to-face communication. Business cards and employee badges are created with a strict focus on information hierarchy, ensuring names and contact details are instantly readable during meetings.
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Showroom Literature:
- Brochures and flyers that support the sales process. I organize complex technical specifications and vehicle features into clean, structured layouts that customers can easily digest while visiting the dealership.
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Visual Consistency:
- Ensuring all offline materials speak the same visual language. Whether it’s a small name tag or a multi-page catalog, the typography, colors, and logo placement strictly follow the global brand book requirements.
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Print Specs & Production:
- Preparing precise files for the printing house. I manage technical details—from bleed settings to color profiles (CMYK)—and select appropriate paper stocks to ensure the final physical product looks professional and clean.
BUSINESS ESSENTIALS
everyday tools for real meetings
OFFLINE TOOLS
supporting brand communication
- Brand Guidelines Adherence : Working strictly within global brand books. My task was to follow technical rules—typography, clear space, and color codes—to ensure every layout met the specific requirements of brands like Renault, Bosch, and Infiniti.
- Multi-Brand Workflow: Handling visuals for over 15 manufacturers simultaneously. I adapted materials to fit distinct styles—from the premium look of DS to the practical approach of Renault—keeping each brand’s identity separate and clear.
- Retail & Promo Design: Creating clear assets for seasonal offers and new car launches (Jetour, MG). The focus was on readability and structure: making sure the price, car model, and offer were easy to understand on social media and web banners.
- Pre-Press & Technical Specs: Large-scale printing leaves no room for error. I prepared files for billboards and city-lights, checking color profiles (CMYK) and resolution. My role was to ensure the physical print looked exactly like the digital file, avoiding technical mistakes.
PRINTED MATTER
cards, brochures, and badges
MARKETING CREATIVES FOR AUTOMOTIVE BRANDS OF THE HOLDING.
All logos belong to their respective owners. The work was completed in accordance with the brand guidelines (or brand books) as part of the holding company's dealership campaigns.
