About
I adapt creative assets for outdoor media, ensuring correct color reproduction and layout integrity for over 15 international manufacturers—from European giants like Renault and Skoda to Asian leaders like Hyundai and Chery. My work covers key physical touchpoints: roadside billboards, showroom navigation, and facade branding.
Tasks
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Brand Compliance & Technical Analysis:
- In-depth study of global brand books. I mastered specific design codes—from typography rules to safety margins—to ensure every asset was 100% compliant with the strict standards brands.
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Visual Identity Management:
- Managing distinct visual styles for over 15 manufacturers simultaneously. I seamlessly switched between the luxury minimalism of DS & Infiniti, the technological focus of Hyundai, and the practical utility of Ford & Renault.
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High-Conversion Sales Campaigns:
- Designing tactical assets for new model launches (e.g., Jetour, MG) and seasonal offers. The focus was on visual hierarchy and strong CTAs to drive dealership traffic.
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Print Production Precision:
- Large-scale printing leaves no room for error. I executed precise color work and technical pre-press preparation for outdoor media. My role was to guarantee that the final physical product—whether a billboard or a flyer—matched the digital proof perfectly, avoiding costly production mistakes.
SCALING THE VISION
from pixel to city streets
COMMANDING ATTENTION
visual dominance in the cityscape
- High-Fidelity Production: Creating billboard-ready assets requires meticulous attention to detail. I ensure all raster images are ultra-high resolution and vector elements are scalable to prevent pixelation, even on massive 6x3 meter surfaces.
- Print-Ready Standards: Mastering the technical transition from screen to street. I strictly manage color conversion (CMYK profiles), bleed settings, and safe zones to guarantee that the final print matches the digital concept perfectly without production errors.
- 3-Second Readability Rule: Outdoor ads must communicate instantly. I design with bold typography and high contrast to ensure the key message—price or model—is legible to drivers moving at speed or pedestrians from a long distance.
- Location-Based Strategy: Context is everything. I optimize layouts based on physical placement—whether it’s a directional billboard guiding traffic to the showroom or a brand-building citylight in the city center.
COMMANDING PRESENCE
high-visibility visuals that dominate the urban landscape
DRIVING BUSINESS
high-impact visuals for commercial fleets
MARKETING CREATIVES FOR AUTOMOTIVE BRANDS OF THE HOLDING.
All logos belong to their respective owners. The work was completed in accordance with the brand guidelines (or brand books) as part of the holding company's dealership campaigns.
