"Friesa" is a web design project with a focus on social functions. The goal of the project is to create a platform that brings people together to share their interests and connect with others who have similar passions. The website has a clean and modern design, with user-friendly features that make it easy for users to navigate and interact with the community.
About
Working within a major automotive holding, I acted as the key visual designer for a diverse portfolio of 15+ international brands. My role required adapting global advertising standards to the local market while maintaining strict brand consistency.
I delivered high-performance creatives for European giants like Renault, Peugeot, Citroën, DS, and Skoda, as well as Asian market leaders including Hyundai, Kia, Nissan, Mitsubishi, and Infiniti.
My scope also covered the rapidly growing sector of new automotive players such as Chery, Jetour, and MG, ensuring their launch campaigns resonated with new audiences. Additionally, I supported service-oriented visual communication for Bosch Service.
Tasks
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Brand Book Expertise:
- Brand Book Expertise: In-depth study and analysis of technical brand books for each manufacturer. I mastered the specific design codes—from typography rules to color palettes—to ensure that every creative asset was 100% compliant with the strict global standards of brands like Renault, Bosch, and Infinity.
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Visual Identity Management:
- Managing distinct visual styles for over 15 manufacturers simultaneously. I seamlessly switched between the luxury minimalism of DS & Infiniti, the technological focus of Hyundai & Nissan, and the practical utility of Ford & Renault.
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Sales Campaigns:
- Designing conversion-focused assets for seasonal sales, new model launches (e.g., Jetour, MG), and service offers. Cross-Platform Design: Producing unified visuals for social media, digital display ads, and offline showroom materials.
STRATEGIC CREATIVES
for Global Auto Brands
DRIVING EVOLUTION
across all devices
- Multi-Format Adaptatio: One concept, four dimensions. I adapted the key visual into 4 essential formats (Square, Vertical, and Landscape) to ensure the campaign looked perfect across all channels: from Instagram Feed and Stories to wide website headers.
- In a crowded social media feed, you have less than a second to grab attention. These creatives are designed with high contrast and dynamic composition to ensure the user pauses scrolling and engages with the ad.
- Clarity sells. The layout is structured so that the key commercial offer—whether it's a monthly installment, a discount, or a new price—is instantly readable even on a small screen.
- These banners are built to convert. By strategically placing the product and the Call-to-Action (CTA), I ensure the design not only looks good but also drives high Click-Through Rates (CTR) to the dealership site.
EVOLVING THE IDENTITY
This creative represents a strategic departure from the traditional brand book. While keeping the core identity recognizable, I evolved the strict corporate guidelines into a more contemporary visual style to maximize engagement for digital audiences.
MARKETING CREATIVES FOR AUTOMOTIVE BRANDS OF THE HOLDING.
All logos belong to their respective owners. The work was completed in accordance with the brand guidelines (or brand books) as part of the holding company's dealership campaigns.
